Fabulous Fragrances Wins Stevie Award in Technological Innovator Category
At the Stevie Awards, “the business world’s own Oscars,” author Jan Moran wins for Technology Innovator, for Fabulous Fragrances program designed for editors and retailers.
Jan Moran of Crescent House Publishing was named Technological Innovator of the Year for the new program, FABULOUS FRAGRANCES, in The Stevie Awards for Women Entrepreneurs in New York. The program is designed for retailers, editors, and consumers, and helps guide people through the maze of more than 4,000 fragrances and perfumes on the market today.
The Stevie Awards for Women Entrepreneurs is a national awards competition recognizing the accomplishments of women small business owners in the United States. The awards are produced by the creators of the prestigious American Business Awards, hailed as “the business world’s own Oscars” by the New York Post and exclusively sponsored by Advanta.
Winners were announced at a gala ceremony at the Marriott Marquis in New York City’s Times Square. The masters of ceremonies were Bill Rancic, winner of the hit television show “The Apprentice” and spokesperson for Advanta, the exclusive sponsor of the awards, and Rhonda Schaffler, the New York Stock Exchange Senior Correspondent for CNNfn and CNN Business News.
A total of 18 Stevie Awards were presented in categories ranging from Best Entrepreneur, Best Young Entrepreneur, Best New Product and Mentor of the Year. More than 600 nominations from small companies in virtually every industry were submitted for consideration.
“It’s an honor to be recognized among such esteemed finalists, Moran says. Her online marketing and research tool based on her bestselling Fabulous Fragrances book series. The new program, the first of its kind for retailers, features detailed data, images, and promotional tools for about 4,000 fragrances. The database program is a joint venture of two of the world’s foremost authors on fragrance, Jan Moran and Michael Edwards.
“We supply sales tools for online and brick-and-mortar retailers,” Moran explains. “For each fragrance, we offer a fragrance review and history, bottle image, fragrance pronunciation, house, character, country, theme, and debut year. My co-creator, the FiFi Award-winning author Michael Edwards, contributes his copyrighted fragrance family classifications, which have become an industry standard. In addition, we supply ideas for promotional occasions and seasonal suggestions, as well as designer quotes, awards, and famous patrons. Retailers may use this information to build marketing campaigns, train sales consultants, and research brands.”
Advanta Corp. is the exclusive sponsor of The Stevie Awards for Women Entrepreneurs, and has been committed to supporting the success of women in business for over 50 years. Founded as Teachers’ Service Organization, originally providing need-based loans to teachers mostly women at a time when banks often did not, Advanta is now one of the nation’s largest issuers of MasterCard business credit cards to America;s small businesses through its subsidiary Advanta Bank Corp.
“The winners of the Stevie Awards for Women Entrepreneurs reflect the vital and exciting role that women small business owners play in todays economy,” said Dennis Alter, Chairman and CEO of Advanta. “Helping women entrepreneurs build their business is a longtime goal of Advanta’s. Thats why we’re extremely proud to honor these outstanding winners.”
“Women small business owners are at the forefront of business innovation, but they rarely get the acclaim they deserve,” said Michael Gallagher, President and Founder of The Stevie Awards. “The Stevie Awards are an opportunity to shine a spotlight on the extraordinary women who are re-inventing American business.”